Giving it Away
So the publisher of my e-book series,( SAFFRON NIGHTS )is giving away the first book in the series. The numbers were way up last week because of it. It made me jump for joy and cringe at the same time. Because—YAY—what a great rating. But—BOO—nobody is making any money off of it.
The theory is, of course, that people will love the first book in the series so much that they will buy the other two books. And even if they don’t, I’m now on their radar and the next time they see a book written by me they may be more likely to pick it up.
I have several friends who have done extraordinarily well with their series because they made the first book permanently free. So maybe there’s something to it. But then again, as all successful marketing trends go up, they often come down. And as I recently…
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